M$ has been ridiculed and teased at almost all instants of time since its inception.Hardly people know that it is one of the most religious organizations on Earth.They are in fact both spiritual and religious :) I would like to substantiate it with an example.
People have questioned(read 'ridiculed') on M$'s philosophy or intent on having the shut-down button in the Start Menu. Well perfectly valid Q - why would anyone want to shut down by clicking on the start button.David Pogue also mentioned this in his TED Talk... but there is nothing to laugh out here.
According to Hinduism, the AATMAN(self) belongs to THEE(ascends from HIM) and after death agains joins the THEE.So the both the start and the end is associated with the THEE. Its very much normal then that the system START and the END should again be associated with START :)