July 01, 2007

TWTW - The Week That Was

Lots of things happened - met some interesting people - lots of gyaan - saw some amazing movies - Youtube'd a lot - read a lot.

One such interesting video was this.
Wall Street Journal technology columnist Walt Mossberg at the D5 interviews Eric Schmidt. [The best thing that has happened to me in the last 2 years is that i hardly see TV these days, instead i Youtube for the gyaan and the entertainment .. nwayz...] I had read an interview of Eric in HBR (Harvard Business Review) when he was with Novell. The interview was rather boring and it was all CEO/manager talk with no insights into what Novell had to offer to the ongoing technological advancements.But this interview (with Walt) was different. Eric has grown (Google factor???) !

In the interview, Walt brings up a very pertinent Q in the world of advertising -- The way the Ads are presented has not changed over the past couple of years. Google continues to display the ads in the same style that it used to do it say 3-4 years ago. There has been no significant innovation in Ad-Presentation.Though Eric does not give a satisfactory answer to this, but am sure Larry and Sergei (& hopefully other Google developers ) are seriously thinking about this. Am sure M$ would like to take this as an opportunity to launch their innovation in this field of targeted ads and try to step ahead(a leap also) in terms of its ads-presentation to the end users.

Eric clearly demarcates many times in the interview that Google is an enabler of the content but not a content generator.Eric also hints at some interesting apps that we can expect in the near future (Palm/Symbian/M$ - move aside ...Google is on its way in the mobile space).

The D5 series in Youtube simply rocks (also check out the Steve Jobs / Bill gates interview @ D5)
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