It is interesting to see when you let a person win over you, though you know that you can easily win her/him.
One knows that the other person is cheating him , but he still allows the person to cheat him. The cheater is fascinated by his abilities and the bovineness of the victim; the former is elated at his win. But what lurks in the minds of the 'downplayer'!!! No one knows! He loses to win again - return back with a greater impact and totally vanquishing the opponent. Like the phoenix that burns itself to reincarnate.
The Art of Downplaying is a fascinating field of human psychology that amuses me a lot. The complex calculations of a downplayer is very crucial, as his stakes are very high in this strategy. A single mis-calculation can lead to disastrous consequences with zero tolerance of returning back in the game. It is a very fragile and contentious issue and has to be trudged with utmost care.
I also forsee this as an excellent marketing and design strategy - again, with CARE. One announces market for a product , and the same person creates a dumb product (though, he has an excellent one waiting to ambush the market) and leaves it open in the arena. Many new competitors enter the arena. They fight among themselves building more dumb products and creating a huge market in the process; but our strategist lurks in the dark - he is outcasted by others for entering the market with a dumb product and is equally ridiculed. Suddenly, he turns around and announces the advent of the next big thing and creates a market upheaval. (Timing of the launch, type of launch, period of dormancy, timing and type of the re-entrance are the most important parameters here)
Its a check-mate :)