Happened to see this link from Seth's Blog. Can this be Google's foray into Content Management Systems (CMS)!!
More and more innovative ideas are getting transformed into business models and practices on the Internet. Guy talks about Coghead - a web-based package/application to create dynamic applications with very little turn around time.
Oracle already has a similar kind of a tool called Oracle Application Express(Apex) , formerly called HTMLDB, that lets one develop database cohesive web-based applications very easily.